One of my first big opportunities in photography was selling cameras at a store in Santa Barbara: Russ’ Camera. Russ Eckerstrom took a risk on me and I hope I gave him good service. I learned a lot there, not just about photography. I leaned about buying and selling and serving customers: the kinds of things that have been important in my business as a photographer. The store is still in business up in Santa Barbara.
When I came back to Los Angeles and started my business I needed suppliers that were local and would carry the products I had to have. I was in a camera store every couple of days looking for film, Polaroid or chemicals. I dealt with a lot of stores that provided these products, but often the service was bad. Too often the sales people felt they needed to tell me they could do my job. I don’t like spending my money and having some guy behind the counter feel he needs to compete with me. Of course there were a few great sales people over the years, but they mostly left camera sales.
What I learned at Russ’ and saw in many stores is that camera sales is a tough business. I’ve seen a lot of stores die in the last few years, so I know this is especially true after digital. The mark-up on gear is low, the market competitive. It used to be that a lot of money was earned on photofinishing, but this too has taken a big hit. I particularly miss the stores that have a lot of junk; I do a lot with junk. You might check out my article on building cameras.
I want to recommend that you do business with Calumet Photographic. I have been buying stuff from them since about 1984. I used to pour over their catalog, and I learned a lot from that book. For me, a great supplier has the little things that make everything else work. I remember needing several 40.5mm to 52 mm step up rings: Calumet had them, in stock. When I need a camera battery or a gel for my lights I can get it at Calumet. When they opened a store in Hollywood, there was only one problem for me; it wasn’t in the San Fernando Valley. I can go in their store and actually see the products. The sales people treat me like I might know something. I have dealt with many big stores including a couple of the stores in New York. I don’t look forward to buying from them again. But I do hope to do more business with Calumet. I should also say that every employee I have dealt with at Calumet has been knowledgeable, which is good, and a nice person, which is better
Calumet is now associated with this site. I am very happy about this. If you would like to support this blog please visit Calumet through the link on this page. If you think I am being unreasonably nice I suggest you visit some large camera stores in Los Angeles and New York.
As always, I hope you will check out my classes at BetterPhoto.com:
An Introduction to Photographic Lighting
Portrait Lighting on Location and in the Studio
Business to Business: Commercial Photography
The pictures this time are just a few I like. They are linked to my site
Thanks, John
























Years ago I went to a lecture about lighting, I think it was put on by Kodak. The photographer had these awesome little lights, hot lights, with built in baffles that allowed his to precisely control where the light went. Similar to working with barn doors, but with a harder edge, and more control. The lights had lenses so your edges could be harder or softer. I thought these lights had to be the best thing ever for tabletop work. The only problem was that I didn’t own them.













There are a lot of lighting products on the market, and many of them are mostly hype. There are only so many ways you can manipulate light, and few of them are new. So you can make a light source larger with an umbrella, soft box or a light panel. If you want to put light in just one part of an image you will probably need a snoot, grid spot, or barn doors. There are other ways to do these things, but they do about the same things. Changing the name doesn’t change the product much.



