I’ve often posted about the marketing I’m doing. I’ve just finished a complete makeover of my website, which is a very critical part of my marketing. If you didn’t just click over from www.siskinphoto.com I hope you’ll visit soon. I haven’t renewed the site in several years, so this update was overdue. I made a number of decisions about how my site should be seen and about who I want to attract to the site. While I know that many people are trying to create sites that are friendlier to phones and other devices, my site is specifically designed to be viewed from a desktop computer. That’s because I built the site for designers and commercial clients, and I expect they make decisions about photography while they’re at work. If I were looking for wedding, portrait or other retail clients I wouldn’t have made this decision. I think the biggest change is that the images on my site are larger, since I’m selling my services as a photographer I think that bigger images look better. I’ve left some text in the site to satisfy Google’s searching mechanism, but the site is really built to show images. I’ve included a couple of images that weren’t on the site before in this blog.
It’s always interesting to review the images I’ve made. I find that I change my perception of an image as the experiences of making the image recede. Sometimes, if I had a good time on the shoot, my first impression is that the images are better than they might actually be, and the opposite is also true. Of course I also see how the business and techniques of photography have changed over the forty odd, some very odd, years I have been in the business of photography. While I know that many people think that digital photography is the most significant change, in my work I think the way that Photoshop allows you to manipulate images has had a greater effect. When I used to shoot transparency film for a client there was no way to change the image after the transparency film was shot in the camera, you really had to pay attention to what you did in camera. It’s easier now and you also have much more ability to create. I think the current toolkit available to photographers gives us great opportunities to make commercial and other sorts of photographs.
Of course I don’t always feel that digital imaging is the most personally satisfying way to make photographs, so I still do personal work with large format cameras. There are several posts in this blog about images I’ve made with my 8X10 Toyo camera. I can’t find a perfect explanation for what is so satisfying about making an image with a big camera, but I assure you that I find something special in working with a big camera. This is why I just bought an 11X14 camera. That’s right it shoot an 11X14 inch piece of film; each exposure is on about 154 square inches of film. Several people have already asked me if this is better than a digital image. Of course that depends on several factors. The 11X14 isn’t easier to use and in most situations it doesn’t make better pictures. However if you are making black and white images, whether on modern silver bromide papers or with hand coated alternative emulsions, it will make prints that are visibly different from anything you’ll get with an ink jet printer. There’s no way you can tell the difference by looking at a screen, you have to go look at original prints by people who used large cameras, say Edward Weston. There are many reasons: no enlarger, continuous tone, no grain and more, but trust me the effect can be quite compelling.
I’d like to tell you that I’ve already had good results with the camera, but there’s more needed than just the camera to make images. The fact is that I don’t have any film holders. 11X14 inch film holders are quite expensive, several hundred dollars apiece. So if you happen to know of an 11X14 holder that I can get for a reasonable price please let me know. The holder will be going to a good home. I think I have the other tools I need to make images: lenses, tripod and so on, but if you know of any tools for an ultra large format camera please let me know.
Recently a rather large number of people have registered at this blog, at least a couple of hundred folks. In fact I’m getting several new registrations each day. While I’m pleased and flattered that so many people have registered I’m wondering why? None of you have left any comments. Am I missing something? Well, regardless thank you!
In addition to supporting the blog by registering you can do more and increase your photographic knowledge! My books Understanding and Controlling Strobe Lighting
and Photographing Architecture are available at Amazon and other places. You can take a class with me at BetterPhoto.com no matter where you are. I’ve had students as far away as Bangladesh and as close by as Indianapolis. Please check out these fine classes:
An Introduction to Photographic Lighting
Portrait Lighting on Location and in the Studio
Getting Started in Commercial Photography
Of course if you are in the Mid West you can come to my studio for a class. The next opportunity is the Portfolio Workshop on June 16 (http://www.siskinphoto.com/workshop.php). I’ve recently offered a Strobe Lighting Workshop and a Matting and Framing Workshop. I’ll offer these workshops and more soon. Please let me know if you have any ideas for more workshops. Also I’ll be giving a lecture/demonstration about photo microscopy at the Venture Photo Club here in Indianapolis on June 5. Please let me know if you’d like me to present at any photo club that’s local (that’s local to Indianapolis).
Thanks for your attention,